Over the past few years, I’ve gone on a journey of discovery with straps from Artem. With its name coming from the Latin phrase ars est celare artem (loosely translated, “true art conceals the means by which it is achieved”), the brand has steadily evolved and refined its products. From the initial black pin-buckle and […]

Visit Closing The Loop — The Evolution Of The Artem Loop-Less Sailcloth Strap to read the full article.

For several years, Artem has made it its mission to provide high-quality alternatives to luxury brands’ OEM straps. Initially focusing on sailcloth straps seen by the brand’s founders as an afterthought (and an expensive one at that), they decided to develop a more affordable alternative without compromising on quality. Since then, the brand’s catalog has […]

Visit Artem Straps Are Now Available In The Fratello Shop! to read the full article.

Today, we’re talking about the best summer watch straps. I love spending time in the ocean, and I take my watches with me, so water resistance is something I keep in mind when wearing them. And in our recent series on GADA watches, it was clear that for many of my fellow editors and contributors, […]

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The year is wrapping up in just a few days, and I have no new strap maker to present to you. Instead, I decided to reflect on the ateliers that we featured this year in the Watch Strap Review column. While we try to bring you a new company each month, sometimes it doesn’t work […]

Visit Watch Strap Review 2022 — A Year In Retrospect to read the full article.

I’m a major fan of blue! I was always proud of my colorful wardrobe until my wife said, “But everything is blue!” That’s also why I got myself the Tudor Black Bay Fifty-Eight in this color. It matches the rest of my wardrobe perfectly. I love wearing this watch on its proprietary bracelet, and the […]

Visit Strap Check: The Blue Sailcloth Strap By Artem Was Destined For My Tudor Black Bay Fifty-Eight Blue to read the full article.

There are some watch/strap combinations that are classic, timeless, and with which you can never go wrong. Take, for example, the trusty gray NATO. Gray is a neutral color that pairs well with any steel or titanium watch. Even black DLC or PVD watches look great on gray. A black or brown two-stitch leather strap […]

Visit Strap Check: This Artem Straps NATO Is A Perfect Match For My Oddball Breitling Aerospace to read the full article.

The name “Artem” comes from the Latin phrase, “Ars est celare artem” (English: true art conceals the means by which it is achieved). But Artem is also a name from Ancient Greek mythology, generally meaning “strong as a bear.” That term perfectly captures what Artem stands for with its durable sailcloth straps. A bear is […]

Visit Watch Strap Review 57 — Artem Sailcloth Loop-Less Strap On The Omega Speedmaster to read the full article.

What better way to make the most wonderful time of the year even better than by giving your watch-loving loved ones some of the coolest goodies out there? Big budget or small budget, the Fratello Watches Holiday Gift Guide has you covered. With picks ranging from €15 “Christmas decorations” from NOMOS all the way to […]

Visit The Fratello Watches Holiday Gift Guide 2021 to read the full article.

The best ideas often come from the heart. Artem Straps began its journey when its founders couldn’t find the watch straps they wanted for the watches in their own collections. And so, in the center of Adelaide, Australia, the brand was born. The remit was simple: attention to detail; a tireless pursuit of quality materials […]

Visit Artem Straps Offer Unbelievably Comfortable Sailcloth Watch Bands to read the full article.